PC World‘s ABC circulation of 15,565 and Nielsen readership figure of 148,000, makes it New Zealand’s most-read specialist technology publication by a country mile. Published monthly, in New Zealand that means 11 issues a year with a joint December and January edition.
In August 2006 Fairfax Business Media bought the New Zealand licence for PC World from IDG. In that year Fairfax acquired the bulk of IDG’s NZ business picking up four titles – two titles, Unlimited and Actv8, went to Infego under a separate agreement and one title, Fast Forward closed.
Before August 2006 IDG published PC World in New Zealand by IDG since 1989 when it was a tabloid supplement in ComputerWorld.
At the time of writing PC World is typically 112 A4 colour pages printed on gloss art paper, plus a cover on heavier stock. Advertising makes up about a quarter to a third of the pages. The magazine is perfect bound with a DVD disc which is inserted and not cover mounted.
The magazine is mainly sold on bookstands with a cover price of NZ$8.90 – this is competitive with larger, overseas published titles. The magazine can also be found in petrol stations and supermarkets. A significant number of readers are subscribers.
PC World’s readers are mainly highly educated, well-heeled men. It occupies the same market niche as Australian Personal Computer, PC User and PC Authority. It has new product reviews, group tests, news features and plenty of how-to advice stories.
Typically well over half the editorial content is locally written and the overseas material is given a local slant and boosted with local boxes and other material. PC World’s New Zealand staff and freelance journalists are highly regarded.
Strictly speaking New Zealand PC World doesn’t have any direct print competitors, its nearest local rival for readers and advertising revenue is ACP’s New Zealand NetGuide, but that title sells to less advanced users.