Comments on: Ten tips to make sure your press release fails http://billbennett.co.nz/2008/09/02/ten-tips-to-ensure-your-press-releases-fail/ knowledge workers - for people paid to think for a living Wed, 10 Mar 2010 22:51:03 +0000 http://wordpress.org/?v=abc hourly 1 By: Simon Sharwood http://billbennett.co.nz/2008/09/02/ten-tips-to-ensure-your-press-releases-fail/#comment-35 Simon Sharwood Fri, 20 Mar 2009 03:35:47 +0000 http://billbennettnz.wordpress.com/2008/09/02/ten-tips-to-ensure-your-press-releases-fail/#comment-35 Another great tactic to ensure failure is getting the timing wrong. Here's how. Step 1 - Invite media to an event Step 2 - Issue a press release at 3:00 AM on the day of the event divulging its content Step 3 - Watch as media who said they would attend your event fail to arrive AND ignore the story because newsrooms with larger staff get the story out online at 6:00AM, making the event and the release an utter waste of time. Another great tactic to ensure failure is getting the timing wrong.
Here’s how.
Step 1 – Invite media to an event
Step 2 – Issue a press release at 3:00 AM on the day of the event divulging its content
Step 3 – Watch as media who said they would attend your event fail to arrive AND ignore the story because newsrooms with larger staff get the story out online at 6:00AM, making the event and the release an utter waste of time.

]]> By: How to ensure your press release fails http://billbennett.co.nz/2008/09/02/ten-tips-to-ensure-your-press-releases-fail/#comment-34 How to ensure your press release fails Fri, 20 Mar 2009 03:20:06 +0000 http://billbennettnz.wordpress.com/2008/09/02/ten-tips-to-ensure-your-press-releases-fail/#comment-34 [...] BRILLIANT article by Bill Bennett here. [...] [...] BRILLIANT article by Bill Bennett here. [...]

]]> By: elizabethhirst http://billbennett.co.nz/2008/09/02/ten-tips-to-ensure-your-press-releases-fail/#comment-33 elizabethhirst Thu, 04 Sep 2008 18:21:40 +0000 http://billbennettnz.wordpress.com/2008/09/02/ten-tips-to-ensure-your-press-releases-fail/#comment-33 This is brilliant! I'm going to send all my media relations students to this link. This is brilliant! I’m going to send all my media relations students to this link.

]]>