Writing at Word-Pictures-Web, self-styled e-marketer Buddy Scalera says there’s a need for people who can find information quickly, he calls them search specialists. My guess is the job title will be something else, but his job description is spot on. While we’re on the subject, we should also add e-marketer to the job titles your father never knew list.
In 2009, we’ll see the evolution of the search specialist. Now, these people are already out there in niche jobs (and they’ll probably be able to find this blog posting). But coming soon, we’ll probably see head-hunters and HR departments looking for knowledge workers who can quickly and effectively mine the Net for super-specific information.
He says “Search specialists will be needle-in-a-haystack researchers who defy traditional job roles. Some of them will be research specialists or editors or scientists or journalists or work from home entrepreneurs.” That’s good news for us career journalists who are finding it increasingly hard to stay employed as newspapers and magazines continue to close.
After almost 30 years’ experience as a newspaper and magazine editor I’m a little fussy about these things: a job title is not a proper noun and therefore shouldn’t have capitals. That also explains why I changed Buddy’s job title from eMarketer to e-marketer, the capital letter in the middle of that word is random and looks vaguely illiterate.