Bill Bennett

knowledge workers – for people who are paid to think for a living

Google Wave eclipses Microsoft Bing

with 7 comments

I write a daily column about technology journalism in Australia and New Zealand for IT Journo (it’s an invitation only site). Today the dominant news story was the Australian debut of new Google Android phones from HTC. Also on the agenda was an announcement from Google about its new Wave communications software and the relaunch or rebranding of Microsoft’s search as Bing.

Judging by the local and international coverage of the stories, Microsoft should be worried. The yet to be launched Google Wave software recieved far more coverage than Microsoft’s carefully choreographed launch. Microsoft is preparing to spend hundreds of millions of dollars promoting its rebranded search and yet the story was lost in the noise.

As far as news media is concerned, Google is now far more important than Microsoft.

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Written by Bill Bennett

May 29th, 2009 at 2:20 pm

Posted in Uncategorized

Tagged with Australia, Bing, Google, Google Android, HTC Corporation, Journalism, Microsoft, New Zealand, search, technology, Wave

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7 Responses to 'Google Wave eclipses Microsoft Bing'

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  1. Ten years ago, when someone in a tech company came up with a new idea the first question asked was “What might Microsoft do about it that would kill us?”

    I have not heard that question asked in several years, let alone answered. They are, simply, irrelevant to what everyone is doing now.

    Bruce Hoult

    29 May 09 at 8:25 pm

  2. Yes, that’s right. I said some time ago that Microsoft’s push into corporate computing areas* would render the company irrelevant. Relevance means staying down and dirty with the plebs — something Google understands, something the Open Source people understand.

    I see Microsoft going the way of IBM. Increasingly irrelevant to the sharp end, but highly profitable with it.

    * I hate terms like “the enterprise space” but that’s what a Microsofty would call it.

    billbennettnz

    29 May 09 at 9:06 pm

  3. I am interested to understand what you don’t like by the term “the enterprise space”.
    I would think this is still (albeit decreasing) a very relevant term. My day job is all about fighting to get innovative products into my business to improve communication, efficiency and availability of data. Enterprise security policies, red tape and budgets (especially these days) make this a very hard task. To me I think this is still very relevant (not saying I agree with it).

    I must say though, I am going to be Google Wave’s biggest advocate. I can not begin to explain what this could do for improved efficiency in a very large corporation such as the one I work in.

    Lyndon

    31 May 09 at 5:17 pm

  4. Thanks for asking Lyndon.

    It’s because I try not to use jargon. Richard Feynman could discuss quantum physics in layman’s language. So it should be easy for us to discuss business computing without using jargon.

    billbennettnz

    31 May 09 at 6:15 pm

  5. [...] new search engine Bing, despite being initially upstaged by Google Wave, has become the talk of much of the [...]

    Bing and the Death/Rebirth of Blog Search

    3 Jun 09 at 11:21 am

  6. [...] new search engine Bing, despite being initially upstaged by Google Wave, has become the talk of much of the [...]

    Bing and the Death/Rebirth of Blog Search | Blogger Timika Alloy Nagash Weblog

    5 Jun 09 at 6:48 pm

  7. Bill – not a comment for publication – you probably should correct that typo in the header: “eclispses”

    freelanceunbound

    6 Jun 09 at 5:28 am

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