Twitter enters the trough of disillusionment

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Canadian public relations practitioner Dave Fleet believes the Twitter microblogging service has moved through the Gartner Hype Cycle to the point where it will now quickly become unfashionable. In his  Five Potential Effects Of Twitter’s Shift To The Trough Of Disillusionment Fleet charts the technology’s progress and makes some predictions about what will happen next.

Fleet’s analysis is on the money. But there’s something else going on with Twitter. After a period of stability, the service appears to be changing. Earlier this week the company altered the way users propagate messages – a process known as retweeting.

In other words, Twitter is still evolving. It will probably be a different beast by the time it resumes its progress through the later stages of the Garter Hype Cycle. Or maybe it will be replaced by something else.

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5 Responses to 'Twitter enters the trough of disillusionment'

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1. [...] I follow about 25 Australian and New Zealand journalist on Twitter, about the same number of public relations people and a handful of both from elsewhere in the world. As an unscientific rule of thumb, I’d say only 40 percent of journalists are using Twitter in … [...]

   

   Twitter can be journalism, but it isn’t always | Knowledge Workers

   17 Aug 09 at 9:50 pm
2. [...] Twitter enters the trough of disillusionment [...]

   

   Twitter on the Gartner Hype Cycle | Knowledge Workers | Widespread Solutions

   18 Aug 09 at 5:03 am
3. I’ve gone from excited pioneer to frustrated participant to totally disinterested.

   I can see lots of value for broadcast but this business of conversation has gone beyond anything I can make work. With everybody chasing followers then boring them with inane halves of conversations, or worse still offering to help get more followers so you can do the same.

   The whole thing is irrelevant now.

   

   Steve Reeves

   18 Aug 09 at 5:09 am
4. [...] Twitter enters the trough of disillusionment [...]

   

   Twitter on the Gartner Hype Cycle | Knowledge Workers | Front Office Box

   24 Aug 09 at 12:09 am
5. [...] Twitter enters the trough of disillusionment (billbennett.co.nz) AKPC_IDS += "1577,"; [...]

   

   How to spot a dodgy Twitter account | Knowledge Workers

   3 Sep 09 at 8:51 am

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