Passion is a tired cliché – give it a rest
If you’ve spent much time around social networks or services like Twitter, you will have seen a lot of passionate people.
Earlier today someone who claims to be passionate about search engine optimisation followed my Twitter account. In recent months I’ve come across people who are passionate about real estate, online marketing and customer service management to name just a few.
They are either liars, totally deluded or insane. I don’t which is worse.
Sorry. Nobody is passionate about search engine optimisation. They might enjoy working in the field. They may enjoy it an awful lot and be excited by the money it pays. But they are not passionate. Not if they are mentally healthy.
The term is meaningless. It’s a cliché. It tells me the person using it is an unimaginative idiot. I nearly used a rude word there instead of ‘idiot’.
If you want to say you like something a lot, think up a new way of expressing the idea and we might just want to listen.
And while we’re on the subject, the same applies to sexy.
Computers are not sexy. Pieces of software are not sexy. Attractive members of the opposite sex are sexy.
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Blast. I’m passionate about sexy computers, where does that leave me?
Scott Bartley
23 Nov 09 at 2:10 pm
@Scott – in therapy?
Bill Bennett
23 Nov 09 at 3:23 pm
I agree that the word is over-used, however people have some crazy passions in this world. What word would you rather see in the place of ‘passionate’?
stuartm
23 Nov 09 at 3:27 pm
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23 Nov 09 at 3:28 pm
@stuartm – there’s a wealth of words which could be used instead of passionate depending on the meaning someone was trying to convey before they dipped into the cliché drawer.
For example:
- we love search engine optimisation
- we’re excited to sell you real estate
- our hearts are irrigated with glee at the thought of providing first class CRM
But seriously, I’d reach for the thesaurus and choose a word you haven’t already seen one hundred thousand times
Bill Bennett
23 Nov 09 at 4:13 pm
I get your point, and you’re probably right.
However I once enjoyed a wonderful evening with a (now) friend who owns a company that makes spoons in the north of England. When we first met the idea of the evening was less than exciting, having spent a couple of hours with him I can truly say he is passionate about the topic to the point of being inspiring.
Since then I’ve had an “each to their own” attitude towards people’s passions.
You never know, there may well be somebody out there somewhere who is genuinely passionate about search engine optimisation.
Oliver
24 Nov 09 at 5:23 am
I realised that I’d missed your point a little as I hit post, but it was 3am here in Sydney and I was just finding excuses to stay awake as I listened in on a less than inspiring conference call.
Back to your point, I completely agree with you, and it is a real shame. Passion for me has always been a term that has differentiated one person from another. I would much rather work alongside somebody with real passion for their subject than somebody who “knows their stuff”. It is upsetting to see it get diluted.
I guess part of it is the genius of social media, there were probably always hundreds of people out there claiming to be passionate about things they don’t really care about. The difference now is that they can connect directly with you.
Oliver
24 Nov 09 at 8:23 pm
Hear hear!
Steve
25 Nov 09 at 2:36 pm
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