Jargon doesn’t make you look smarter

It’s hard to write about technology with no jargon. Technical ideas are easier to explain using the private language of engineers and geeks.

Even so, keep technical jargon in context.

Otherwise there’s no excuse for indulging in the robot-speak used by corporations and government departments.

Jargon doesn’t make you look smarter. It tells your readers you’re a pompous wind-bag.

And jargon makes your words, and your meaning, harder to understand.

Remember, not every reader is a native English speaker.

Some of my pet hates:

  • Ongoing – and ongoing situation is worse.
  • Going forward – if you mean in the future say so.
  • Ground rules.
  • Upturn.
  • Outcome is a particularly nasty piece of political and bureaucratic jargon for result.
  • Currently.

If you find jargon in my writing please get in touch and let me know. I’m not perfect and am not beyond improvement.

2 thoughts on “Jargon doesn’t make you look smarter

  1. Pingback: Tweets that mention Jargon doesn’t make you look smarter   >>  Bill Bennett -- Topsy.com

Comments are closed.