Apple’s iPad, not the new print

Steve Yelvington is on the money when he says Apple’s iPad is not the new print.

He thinks Apple has the tablet computer just about right “from a usability perspective”. And for many people, tablets will replace PCs.

Yelvington says old media companies like the iPad because it seems to return things to the business model they know and understand.

The iPad could herald a new era for the publishing industry, but it requires new business models. Selling iPad apps or expensive electronic editions of print magazines is not the answer.

Nor is selling banner advertising, advertorial or ad words is the answer. But both approaches may have a place in whatever publishing business model emerges.