About half the traffic arriving on this site arrives from search engines.
I’ve flirted with search engine optimisation (SEO). It doesn’t change the share of traffic coming from search engines more than one or two percent.
In other words, there’s little point spending time on SEO.
Traffic rises when I post more often. It spikes if I research a subject in-depth before posting unique material.
I figured this out months ago but didn’t know what to make of the information other than to stop wasting time worrying about search engines. Then, earlier today, I read Angus Kidman’s Ignore The SEO Snake Oil And Build A Site People Find Useful at Lifehacker Australia. It put my thoughts into perspective.
Better things to do than SEO
Kidman says you are better off putting “energy into building a quality site rather than worrying about the search impact of what you have done.”
He says SEO is a waste of effort or money for a small business, partly because search engine optimisation is a constantly moving target.
My problem is I’m not selling anything so worrying about keywords is pointless. I don’t have keywords.
I also found search engine optimisation takes a huge amount of time. Wasted time.