Australian advertisers have made a point of telling television viewers and radio listeners where they live for decades.
You can barely cut to a commercial break without hearing someone shouting out the words Australia or Australian. Advertisers commonly address the audience collectively as “Australia” and to shout bollocks such as “Australia’s home of digital cameras”.
Presumably they think Australians are so dumb, they haven’t registered where they are living. Or perhaps they think attention spans have dwindled to the point we need constant reminders about where we live.
What arrogant, patronising swine.
I barely ever watch broadcast television, so I missed when this started happening in New Zealand. Presumably it began when local campaigns recycled Australian material — some advertisers are too cheap to make local commercials.
And then there are lines like “New Zealand’s favourite brand of incontinence underwear”. As if places have brand preferences…