Another view on dumb company names

In Trademark, Schmademark Bill Walsh rips into companies that give themselves and their products daft names.

Walsh takes a similar view to my When brands play typographical funny buggers but seems even angrier about the silly games companies and marketing people take.

One important point he makes is companies are inconsistent about their own naming policies. This gives them no right to get nasty with journalists who fail to write names the way they want.