Amazon dominates the e-book business. Reports say the company may have as much as 60% of the global market in electronic books.
So there’s hope a deal where Microsoft invested US$300 million in Barnes & Noble‘s Nook reader will challenge the giant online retailer’s grip on the growing market for ebooks.
The deal also ends a long-running series of lawsuits between the two companies.
Microsoft will build a software Nook reader into the next version of Windows due to go on sale later this year or early in 2013. And the deal will give Barnes & Noble pole position when it comes to marketing books on Windows PCs.
Tying up with Barnes & Noble will give Microsoft an entry into the tablet market. The rival Amazon Kindle is the dominant Android tablet, Microsoft desperately wants to get a foothold in the market dominated by Apple’s iPad.
This isn’t Microsoft’s first foray into electronic books. The company had its own reader and electronic book store – both are now defunct.
It could be a smart move for both companies. Last week Barnes & Noble was a major player in a dying market, Microsoft was looking at the tablet boom from the outside.
There’s even something in the deal for die-hard Apple fans. Having Microsoft’s still-deep pockets fund an alternative tablet will fuel the kind of competition which keeps designers on their toes.