Winston Churchill made mistakes, but his communication skills were second to none
A great post from Clare Lynch on Ragan’s PR Daily looks at the speech Winston Churchill made at the fall of France during the Second World War.
This was one of the lowest points for Britain during the war and Churchill doesn’t sugar coat the pill.
Lynch wisely uses the speech as a lesson for managers and executives steering them away from the corporate double-speak which inspires no-one and leaves everyone confused.
Churchill was a great communicator. If you need help polishing your writing or speeches, get in touch with me. I can help.
Great advice!
I would add that he only uses the word “I” once… and that is right at the begining to signify his own personal emotion. After that it is all “we.”
Thanks for sharing.
That’s a good point, the message is “we’re all in this together”.
Pingback: Winnie and I: Part I « Papa Joe's Tales, Fables and Parables
Pingback: God Provides « 5 G's and a Cup of Joe
Pingback: Churchill versus his legend « Millard Fillmore's Bathtub