When I was at school my dad worked for a firm of bookmakers. I sometimes used to go to his office after lessons and wait for a lift home.
While I was there one day I saw some of the betting slips lying around. The company name was at the top, there was space to handwrite the bet and a column to add up the amounts.
The best bit was at the bottom where it said:
Total invested.
That’s right ‘invested’. Not squandered, risked, gambled or not-quite-lost-yet.
Talk about screwing with customer’s minds.

Heh. The bit you didn’t get then was that the difference between “investing” on a horse and “investing” in a rigged financial market was that the horse had more of a chance of NOT losing your money than the financial market. It just took a lot longer than one race to find that out.
Very true. It’s all how you word something. I gets past the subconcious.