When I was at school my dad worked for a firm of bookmakers. I sometimes used to go to his office after lessons and wait for a lift home.
While I was there one day I saw some of the betting slips lying around. The company name was at the top, there was space to handwrite the bet and a column to add up the amounts.
The best bit was at the bottom where it said:
That’s right ‘invested’. Not squandered, risked, gambled or not-quite-lost-yet.
Talk about screwing with customer’s minds.