Matthew Ingram’s story at GigaOM shows how the media giant acquiring the Reddit online community made the purchase a success by not attempting to integrate Reddit with the rest of its business.
The lesson is clear, leave a decent online operation alone and let it carry on doing what it is good at. Fairfax followed this script when it purchased TradeMe.
- What newspapers and other media could learn from Reddit (gigaom.com)
- Reddit as journalism: Crowdsourcing an interview with the President (nextlevelofnews.com)
- Here’s How Reddit Survived And Thrived (businessinsider.com)