After hearing Newsweek lost 51% of its print circulation in the space of just five years London-based digital media blogger Martin Belam looked at UK newspaper performance. He found the British market declined 27% over the same period.
How do New Zealand newspapers compare?
I went to the Audio Bureau of Circulation and found comparable numbers for the three large daily metro papers and the two main Sunday papers. This is not a direct comparison, The Herald on Sunday was just getting started in 2007 and that had a big impact on its direct rival The Sunday Star-Times.
During the five-year period the five big New Zealand papers collectively shed 16% of their readers.
The biggest loser was the Sunday Star Times down 28%, while the Herald on Sunday increased its circulation by 11%. The Dominion-Post is down 19% while the New Zealand Herald and the Christchurch Press are down just 15%.
Among these titles Fairfax newspapers lost ground to APN titles.
|Publication||September 2007||September 2012||decline|
|Sunday Star Times||188127||134956||28%|
|Herald on Sunday||91521||102031||-11%|
So, for now at least, New Zealand’s newspapers are holding up relatively well.