Craig McGill makes a good case for social media strategists not putting all their digital eggs in the Facebook basket at the Contently Managed website. His
In Social Media strategy, should you put all your digital eggs in the Facebook basket? (Dead link) wisely warns that Facebook could go the way of sites like Friends Reunited, MySpace and Bebo,
McGill says old-fashioned websites should stay the mainstay of any strategy — because that’s where people buy things and learn more information.