Kindle Paperwhite pushes ads, still best e-ink Kindle to own

Bill Bennett:

Amazon’s “Ad-supported” approach would quickly wear thin with me. Mind you paying US$20 to remove advertising seems reasonable – a 15% premium over the free version.

It brings up an interesting point. If the lifetime value of ads on a reading device is worth just US$20 to Amazon, which is in the business of flogging stuff online, it says a lot about the what’s going on in the world of advertising supported online newspapers and magazines.

Originally posted on Martinborough Musings:

When I got my new Kindle Paperwhite a couple of days ago, I couldn’t understand why Amazon had made it so that every time, after I switched the unit on, I had to ‘activate’ it by swiping up the screen with my fingertip. Why not have it start up immediately I pressed the on/off switch like other Kindles, and appliances generally?

I saw the point (at least Amazon’s point) last night when I went online to look for a protective case. At eBay, most cases had automatic magnetic start/stop switches that operated when you opened/closed the case. This system has been around for a year or two in Apple and Google tablets, and now Amazon has added it to its new top of the line Paperwhite e-ink reader.

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One thought on “Kindle Paperwhite pushes ads, still best e-ink Kindle to own

  1. $20 may not be the value Amazon gains through ad revenue per customer but rather the price at which they are prepared to stop showing you ads, given that you are less likely to be influenced by them.

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