Google’s decision to close Google Reader has implications beyond destroying the best tool for monitoring news feeds. As if that isn’t bad enough.
The message is clear: you can’t rely on Google applications. Committing to Google’s tools and services is risky.
This goes as much for Gmail as Google Apps or Android. All of them only exist on Google’s whim. The company could shut them at short notice.
Whatever propaganda comes from Google, actions speak louder than words. Software and services are not Google’s main business. The company earns more than 95 percent of revenue and all profit from advertising and search. Nothing else matters.
Even paid-for Google Apps is peripheral. It doesn’t matter a jot back at corporate HQ.
Google’s interest in Android is to feed its search and advertising business. It sees smartphones and tablets as mobile advertising billboards. Google hasn’t done a good job profiting from Android so far. If the smartphone and tablet OS can’t sell advertising, Google will lose interest.
It’s better to use products and services from companies who see your business as central to their business.