It would be easy to dismiss cloud computing as the latest passing fad used by technology companies to flog their products. They told us it is ‘revolutionary’, ‘a game changer’ and ‘a paradigm shift’.
We’ve heard those hype-laden clichés over and over again. No wonder we’re not in a hurry to listen.
And yet, cloud really is something new and special. This was obvious five or six years ago when personal cloud products and services first appeared.
Now it is mainstream. Microsoft recently underlined this wrapping its SkyDrive cloud service into Windows 8, Windows Phone 8 and the latest version of Microsoft Office.
Cloud computing has changed the way we work. I use it every single working day, storing and backing-up work documents on cloud servers. I barely run any desktop productivity applications any more. There’s no need. All my important data is there for me so long as I can get a mobile data connection or a wi-fi signal.
Cloud requires new ways of thinking. I was wondering how I could explain this to a non-technical business audience in a story I was writing.
It is usually best for a journalist like me to find an authoritative source to quote instead of acting like I’m the one carrying tablets of stone down from the mountain. I came across Ben Kepes post Cloud isn’t just a gimmick.
Kepes is a cloud entrepreneur and describes himself as a technology evangelist, so he isn’t entirely independent, but he is right when he says cloud is more than an evolution of what has gone before. Kepes is also right when he says cloud computing combines technology, business and delivery mechanisms.
In the end I didn’t need to find a quote – the story went in a different direction – but Kepes’ post is worth sharing.