iPad magazines: Predictable publisher road-crash

Adam Tinworth says magazine publishers failed with the iPad because they focused on protecting business models, not delivering a better reader experience. iPad Magazines: a predictable publisher road-crash.

There was a time when publishers, including Rupert Murdoch, hailed the iPad as the industry’s saviour. I was never convinced.

I spent time playing with iPad publishing tools because I thought it might be a better way of delivering digital content to readers. I was attracted by the idea of distributing publications through iTunes.

It became clear that the cost and effort of producing a great looking iPad magazine wouldn’t pay off for a New Zealand publisher catering for a small audience. Apparently scale isn’t the issue.

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