Where newspapers sit in the bigger picture

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While the numbers will be somewhat different in New Zealand, the message is clear. Just three years after the first modern tablets went on sale, they are almost as popular as printed newspapers.

Newspapers still make plenty of money. I suspect that for every dollar spent on advertising to New Zealand tablet users at least ten times that amount is spent on newspaper ads.

 

When I worked on the NBR Rich List

Rich List 2013 banner FOR WEB“Let me tell you about the very rich. They are different from you and me.”

- F. Scott Fitzgerald

And New Zealand’s rich are different from those elsewhere.

I worked for the NBR in the 1990s and wrote stories for the paper’s Rich List edition.

My job meant getting short interviews of rich listers and checking details about their wealth. It didn’t take long for one thing to become clear, New Zealand’s rich did not like talking about their wealth and went out-of-the-way to downplay their success. Many tried to persuade me they didn’t belong on the Rich List. One hired a publicist to persuade me he didn’t belong on the Rich List.

Compare this with the big noters in Australia or the US who would pay publicists to get their names on local equivalents of the Rich List.

One possible explanation for New Zealanders coyness is that the day after the Rich List is published, Inland Revenue tax officers would pore over the estimates before taking a great deal of interest in any mismatches between tax returns and the published estimates of wealth.

Maybe. But I don’t think that’s the only reason.

In praise of Wiki New Zealand

Screen Shot 2013-07-23 at 7.55.16 PMHats off to the team behind Wiki New Zealand, an exciting project to make data about our country accessible and understandable. The site is packed with graphs, charts and maps, all of them clean and clear.

It’s already a fabulous resource. No doubt schools can make great use of it. And as a journalist I’ll be checking facts there.

Wiki’s were a big deal five or six years ago. They are a great way to share data, particularly when people collaborate. Since their peak, wikis have fallen out of favour, mainly because many people find them difficult to use.

The good news is the Wiki New Zealand team seem ready to do all the hard work, so if you want to contribute, it’s a matter of handing over raw information¬†and not knocking it into shape.

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New Zealand needs an informed, independent technology press

Today, more than ever, technology touches every aspect of our lives. That isn’t going to change.

And yet New Zealand no longer supports a viable, vibrant technology press. I want to change that.

There’s no time to lose.

The New Zealand government has embarked on huge infrastructure projects to support a national fibre network to urban New Zealand and upgrade rural broadband.

Fibre is going to change our lives and transform our economy. It means new ways of doing education, health, government and business.

Meanwhile home grown technology exporters are pushing on to the world stage and our telecommunications sector is adjusting to a new, highly competitive market.

And on the world stage a revolution is underway as PCs give way to tablets and smartphones, while everything is connected by clouds.

It’s an exciting time to be a technology journalist. It’ll be great for readers too.

I hope you’ll join me on the journey. We’re going to see things that make us breathless.

Come on, let’s get started….

Bill Bennett, Auckland, July 2013