How big data helps Skinny manage its customer base

How to glean customer insight from big dataSkinny CEO Ross Parker didn’t have to look far when he needed a better way to spot trends in the mobile company’s sales data, he went to big data consultancy Qrious, another Spark business unit.

Parker says despite being simple, the system is already uncovering powerful insights: “We can see straight away if our offers work. We can look at the store level the next day to learn what happens with promotions.” He has ambitions to move to the next level of analysis which he says will include predictive modelling.

This is from case study I wrote last year for TechTarget’s Business Information ANZ eZine. You can download the whole publication for yourself, it does mean filling in a form but once you’ve done that there’s a wealth of other useful material on the site.