bill bennett

journalism + new media

Fairfax’s bloated, overweight Stuff

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In the last hour I checked the size of the front page of six news web sites using http://analyze.websiteoptimization.com. Here are the results:

So you can read the Radio New Zealand News page 200 times and still download less data than a single read of Stuff.

While these numbers may not be important if you've got broadband and an unlimited download plan, they make a huge difference when you are on the end of a slow link or paying through the nose for each megabyte of data.

None of the sites attempted to show one of those awful TV style advertisements during this test. I hate to think what they might add to the totals.

Update: The National Business Review weighs in at 398Kb.

Written by Bill Bennett

October 20th, 2009 at 5:05 pm

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