Starting a business in a recession

Brad Sugars from Entrepreneur.com has managed to stretch his list to ten reasons for starting-up during a recession. Some of his ideas are excellent, for example:

People are looking to change suppliers.
From a cost perspective, everything is on the table for most companies. Even if your prices are higher, if you can come in with greater value, you have a good chance at winning new business. You also have the advantage of being the new kid on the block when it comes to pitching your products and services. Many companies are desperate to find new partnerships with new companies that have a different, better or more innovative way of delivering those products and services.

Top 10 Reasons to Start Up in the Recession – Starting a business in a recession – Entrepreneur.com.