Plaxo is part social media tool, part address book. It’s a useful way of keeping contacts names and addresses up-to-date. Useful, but in my opinion not as elegant or as handy as alternatives such as Linkedin.

The company and its product have a chequered history. In the earlier days Plaxo messages would turn up in my email all the time. The looked like spam and were extremely annoying. The company climbed aboard the cluetrain and the unpleasant stuff stopped.

While I understand Plaxo needs to make money – don’t we all? I’m not sure the company’s current approach is going to work. It certainly doesn’t work for me. Read the rest of this entry »