bill bennett

journalism + new media

Archive for the ‘cliche’ tag

Is motivation a cliché?

with 5 comments

After the Deadline helps tidy your writing. It checks spellings and offers advice on grammar and usage.

Some of its advice is interesting. For example, the software flags motivation as a cliché.

While a lot of writing about motivation is clichéd, I don't think the word is a cliché when used in a business or management context.

Or am I wrong?

Written by Bill Bennett

April 29th, 2010 at 9:57 am

Posted in writing

Tagged with cliche, language, motivation

Passion is a cliché – give it a rest

with 11 comments

You see a lot of passionate people if you spend time on social networks or services like Twitter.

Earlier today someone "passionate about search engine optimisation" followed me on Twitter. In recent months I've come across people passionate about real estate, online marketing and customer service management to name just a few.

They are either liars, deluded or insane.

I don't know which is worse.

Sorry. Nobody is passionate about search engine optimisation. They might enjoy working in the field. They may enjoy it a lot and be excited by the money it pays.

But they are not passionate. Not if they are mentally healthy.

The term is meaningless. It's tired. It's a cliché. It tells me the person using it is an unimaginative idiot.

If you want to say you like something a lot, think up a new way of expressing the idea and we might listen.

And while we're on the subject, the same applies to sexy.

Computers are not sexy. Pieces of software are not sexy. Attractive members of the opposite sex are sexy.

Written by Bill Bennett

November 23rd, 2009 at 1:49 pm

Posted in Uncategorized

Tagged with cliche, language