Briefly: iPhone 5S, 5C in NZ; Amazon Web Services


Apple has yet to update its NZ website

Apple says the iPhone 5s and 5c go on sale in New Zealand on October 25. Prices are lower than anticipated. The 16GB iPhone 5c will sell here for $900, prices rise to $1050 for the 32GB model. The same money will buy a 16GB iPhone 5s while the top of the line 64GB version will cost $1350. The iPhone 4s will stay on sale at $650. Continue reading

Empty shelves at Apple NZ iPhone store


Screen-Shot-2013-09-11-at-4.14.34-PMNew Zealand isn’t at the front of the queue for Apple’s new iPhone 5S and 5C models. Customers in some countries, including Australia, can pre-order the new smartphones before the launch.

They get the phones on Friday September 20 and can pre-order from September 13. Neither option appears to be available here.

Apple departed with its usual practice and discontinued the existing iPhone model when it announced the two new versions. As you can see above it no longer features in New Zealand’s iPhone store. For now, if you want an iPhone your choice is limited to the old-school 4S model.

Five odd aspects of Microsoft’s iPhone Office 365

CaptureMicrosoft’s Office 365 app for the iPhone announcement is unusual on a number of counts:

One: the news was surprisingly low-key considering getting Office 365 on an iOS device is strategic to the company. Apple’s iPhone may be outsold by Android, but it’s an important market for Microsoft. There was no flashy press function, Microsoft slipped the news out quietly through it’s Office 365 blog.

Two: Officially the software is known as Office Mobile for Office 365 subscribers. Microsoft has a track record of giving products terrible names, but this sets a whole new level of awfulness, particularly with the word Office appearing twice.

Three: Going by the promotional material, the app is substantially different to the Office app included with Windows Phone 8. The app is basic, it wouldn’t be enough on its own. To make use of it you also need Office 365 on a PC or Mac and to save documents to a Skydrive account.

Four: You need to have an Office 365 subscription, that’s NZ$165. If you already have Office 365 you can sign-in with your existing account, if you don’t you can buy one through the iTunes store. That’s means Apple earns 30 percent of the deal, which makes for an interesting relationship between the two companies.

Five: Microsoft’s app is for the iPhone only, not the iPad. This is curious because Microsoft needs to get fondleslab users hooked on Office before they find alternative tools.

Microsoft rightly says iPad uses will find the free web-delivered Office apps more useful. But it underestimates the marketing importance of distributing an app via the iTunes app store. And while it might sound trivial, some Office users would feel more comfortable with an Office icon on their iPad’s home screen.

Let’s put Apple numbers in perspective

Comparing operating margins

John Kirk makes interesting points in Apple In Perspective at Tech.pinions when he says investors and those who watch the stock market put too much emphasis on quarterly reporting.

His point is if you look at Apple’s numbers for the recently announced quarter, you might think you’re looking at a company in decline. But year-on-year numbers show anything but a decline.

Sales of iPhones and iPads continue to grow at a healthy clip. And profits of US$9.5 billion on revenue of US$43.6 billion is an outstanding result by the standards of any other company in the world.