Job number one at BlackBerry: Beat Windows Phone 8

Going by the headlines and the tone of the news coverage, BlackBerry’s long-awaited product announcement went well.

The company’s – Research in Motion changed its name – new slab-like Z10 smartphones are already on sale in the UK with Canada to follow next week and the US soon after.

New Zealand is probably well down the list. By the time the new phones get here we’ll know if the company has a future. I wouldn’t put money on it.

A more traditional BlackBerry model with a tiny QWERTY keyboard, the Q10, is due to go on sale in April. If the Z10 fails to catch fire, then the Q10 will be the company’s last roll of the dice.

BlackBerry’s short-term goal will be to beat Microsoft’s Windows Phone 8 into third place in the smartphone market behind Android and Apple. If it gets there, it has a chance of staying relevant.

The ace up BlackBerry’s sleeve is a large pool of dedicated crackberry addicts. Some have waited until now to upgrade their existing phones. If BlackBerry can win this market, it’ll stay in the game long enough to take a shot at Microsoft. 

Most observers will tell you the lack of available apps for the new phones is a barrier. That’s less of a problem than you might think. There may be more than a million iPhone apps, but 99% are rubbish. It is more important to have the right apps for the target market.

Windows Phone 8 smartphones like the Nokia Lumia 920 are arguably better than competing Apple or Android models at the moment. They’re selling well, but have failed to make the critical breakthrough. BlackBerry won’t make that any easier.

Microsoft will survive even if it fails in the smartphone game, BlackBerry doesn’t have the advantage of alternative product lines to bail it out. Nor does Nokia.

Nokia Lumia 920: Flying business class

Lumia 920 business phone

Lumia 920 business phone

Smartphones scare the pants off IT managers. Pesky employees insist on bringing their toys for work and then they have the nerve to demand access to business systems.

‘Toys’ was a deliberate word choice. Smartphone makers emphasise play in their marketing. It’s all about the audio experience, high-definition video or playing games. Work gets mentioned in the small print.

None of this sends a comforting message to IT managers.

Bring your own pain

Companies struggle with BYOD or bring-your-own-device. It means a roll call of things to keep technology professionals from sleeping at night. Security has them waking in a cold sweat while few bounce out of bed in the morning relishing the challenge of integrating devices originally designed for consumers with business technology.

Nokia’s Lumia 920 isn’t immune from this. Microsoft emphases Windows Phone 8’s social media integration, while the first screen you see firing up a new Lumia 920 has tiles for Xbox, music and Angry Birds.

Yet while there’s clearly a fun side to Nokia’s Lumia 920, it is also a first-rate business tool. It’s designed around the Microsoft operating system businesses have used for the best part of a generation.

Windows Phone 8, business pedigree

Windows Phone 8 has the same digital DNA as the kit running on company desktops and in server rooms. IT professionals may not always be deliriously happy with everything Microsoft, but they know what to expect. It’s safe. It’s predictable. It’s not risk-free, but it is lower risk. Relationships are already in place. Microsoft support is a known quantity and managers face fewer challenges integrating the phone with existing vendors and service providers.

To be fair, iPhones and Androids also do a good job integrating with business IT services. However, they often need middleware, tailored applications and kludges along the way. While you might think that’s no big deal – IT professionals often hate that stuff, it means risk. Although there’s a place for risk in business, that place is not the technology department.

Goldilocks operating system

Unlike Apple’s iOS or the soon-to-be-released Blackberry 10 software from RIM, Windows Phone 8 isn’t tied to a single hardware maker. Choice of supplier reduces risk. If Nokia falls over, changes strategy or acts weird, HTC or Samsung Windows Phone 8 devices are pretty good. They can fill the gap.

IT managers prefer it when they can buy kit from more than one company, apart from less risk, it gives them more scope to negotiate prices. It also means not being locked into a single company’s product cycle and cost structure.

Android offers business buyers enough choice, but the OS is fragmented – there are several versions in the wild. It seems a new Android OS arrives which each new wave of hardware. And many Android phones come with overlays. Individual Android owners are happy with this, but it can a nightmare from a company support point of view. And is a moving target for custom-made apps.


And then there’s security. Windows Phone 8 is secure with kernel signing and applications are sandboxed – they have to win Microsoft certification before being allowed in the Windows store. That reduces choice and can slow the speed at which new apps appear, but, once again, it means less risk.

Unlikely though it may seem, even the kid’s corner feature makes Windows Phone 8 more attractive to IT managers. Parents can let their offspring play with phones without their little darlings hopping on the company ERP system and ordering 10 truckloads of software drinks to a dairy in Waipukurau.


One of the most compelling arguments in favour of Windows Phone 8 for business users is that the smartphone operating system makes it easy to squeeze more from existing investments in Microsoft software. The Lumia 920 comes with a built-in version of Microsoft Office.

For companies using Office this means documents and templates can move seamlessly from phone to desktop with few surprises along the way. There’s no need to relearn or otherwise disrupt processes and practices. Everything is familiar – that’s not always a good thing, not everyone loves Microsoft Office – but it reduces risk. Exchange, Sharepoint and Linc are also supported out of the box.

This makes Windows Phone 8 a natural choice for any sized organisation that’s already spent money with Microsoft. But there’s more for IT professionals because you’ll find mobile device management features such as the ability to remotely check which applications are stored on a device and even remotely trigger application updates. Rolling out business apps from SharePoint servers is also a breeze.

Sound’s familiar?

If nothing in the last three paragraphs rings a bell, then the Lumia 920 probably won’t make it on the shortlist when your business picks a new fleet smartphone. But for companies already locked into Microsoft’s world, it’s an easy, low-risk choice. The biggest risk in choosing the Lumia 920 is that Windows Phone 8 flounders and you’re left down a dead-end. That’s easily fixed the next time you need to refresh mobile technology.

Travelling with Lumia 920

On the Interislander New Year's Eve 2012After a month of using Nokia’s Lumia 920 as a business tool, it was time to give the phone a workout away from home. We took it on a summer road trip from Auckland to Nelson and Golden Bay via Wellington, Wanganui and the Wairarapa.

How did it fare?

Nokia Drive

Driving between New Zealand cities is relatively uncomplicated – there aren’t that many options and most routes are both direct and obvious. So it looked like Nokia Drive wouldn’t help much. This was true for most of the trip.

We had overseas visitors and wanted to show off the countryside so took less travelled routes, from Auckland to Wellington going down State Highway 4 through Wanganui. Interestingly Nokia Drive identified this as an alternative route and clocked it at about 10 minutes longer than sticking with State Highway 1.

I didn’t need directions en route, so turned the phone’s sound off.  I barely looked at it except when we stopped a few clicks out of Wanganui at a café – I needed to gauge the distance to the nearest petrol station.

Much to everyone’s amusement and to no-one’s surprise, Nokia Maps and the GPS did a fine job letting us know exactly where we were as we travelled on the Interislander ferry.

Useful directions

Our return journey took us across the Rimatukas and along State Highway 2 via Stonehenge Aotearoa and Mount Bruce Bird Sanctuary. We spend more time than planned at these attractions and at a coffee stop in Carterton which put us behind schedule.

It has been a long time since I last navigated around Palmerston North and Feilding, so I turned to Nokia Drive for instructions and was lead on what seemed like a merry dance around industrial estates and link roads – something that would have been a nightmare with conventional map reading.

Battery life

Sightseeing meant long days on the road – 12 hours driving on at least two occasions. The Lumia coped fine and there was plenty of juice left on arrival. I’d always assumed GPS and mapping was a drain on power but it didn’t seem to worry the phone at all.

We had a hire car on the South Island that had its own GPS – Nokia Drive was almost identical. We suspect the commands used the same voice, although one slightly posh female pommy announcer sounds much like another. What’s more impressive is Nokia Drive comes as standard with the phone, a standalone device would cost hundreds of dollars.