Where newspapers sit in the bigger picture

how-mass-is-the-medium-10.13.pptx-6

 

While the numbers will be somewhat different in New Zealand, the message is clear. Just three years after the first modern tablets went on sale, they are almost as popular as printed newspapers.

Newspapers still make plenty of money. I suspect that for every dollar spent on advertising to New Zealand tablet users at least ten times that amount is spent on newspaper ads.

 

Every news media in decline but digital

A pessimistic view of America’s news media shows declining revenues leading to repeated cost-cutting has hurt readership and audience loyalty. Is anyone surprised by this?

New Zealand is a little behind the US on the trends shown in the story, but we’re catching up fast. Do you think the informal media, sites like mine but also those like Kiwiblog, Whaleoil and Scoop are filling the gap?

State Of The News Media: Everything In Decline But Digital.

Subscriptions, not paywalls

Karen Fratti thinks publishers need to stop using the word ‘paywall’ to describe ways online sites charge readers. She prefers we talk about subscriptions.

Fratti writes:

 let’s stop talking about putting up walls to keep people out. The paywall has only led to griping from consumers who’ve reached their monthly article limit, and unique ways to get around them. We’re wordsmiths, we know words matter, and ‘paywall’ is another relic of the old media-new media debate. Knock it off.

I agree with Fratti on this, rightly or wrongly paywall makes me think of the watch towers and armed guard that patrolled central Berlin during the Cold War. The paywall is the new media’s equivalent of Cold War thinking.

Can’t We All Just Subscribe? Why ‘Paywalls’ Won’t Get Us Anywhere – 10,000 Words.