New Zealand’s mid-ranking social media power

mssocialtools-1-600-x-401-600x401At ZDNet Jack Schofield writes West lags developing nations in using social networks for business.

He quotes a Microsoft sponsored survey showing China is leading the way when it comes to increasing productivity by using social media for business. Other leading countries include India, Turkey and Mexico.

Developing countries dominate the top of the table. While the UK, USA, Australia, Canada and Germany are laggards.

New Zealand sits squarely in the middle of the 32 countries surveyed at number 16 and with a score of 42%. That’s far behind China’s 84% and a tad behind the average score of 46%. But well ahead of Australia on 33%, the USA on 34%.

Can Tumblr make Yahoo hip again?

Yahoo was a name to conjure with in 1997 when I was editing the Australian NetGuide.

It sat near the centre of many people’s internet experience. That’s no longer the case.

In the time before Google, Yahoo’s directory was a popular jumping-off point for finding web content. Google sucked all the air out of that business and the rest is history.

Yahoo remains one of the more popular online destinations – especially in the US. Today it is mainly a content portal with strength in a handful of areas including sport and entertainment news. And it owns the popular Flickr photo-sharing site.

But Yahoo can’t honestly be described as hip or happening. Hell, I’m past 50 and it looks fogyish even to me. And the company’s revenue has been in decline while its online rivals continue to grow.

Tumblr on the other hand is hip. And happening. It is very much of today. And it is popular with a younger audience than most of Yahoo’s current fare.

So spending over a billion dollars on the business could make sense. Most observers expect Yahoo to find ways to make money from Tumblr – until now it has barely paid its way.

Yahoo’s challenge is to parlay all it gains from Tumblr back into the mothership without killing the hipper, younger brand. The company will want Tumblr users to link to its content channels and advertising is going to play a bigger role on their sites whether they like it or not.

Presumably part of the goal is for the lively social media blogging site to pump some adrenaline back into the Yahoo brand. There are some lucrative big data opportunities lurking in this mix as well as all those hip young things leave trails across the webs for Yahoo’s servers to mine.

The danger is that Yahoo will stifle Tumblr. That would be like watching a billion dollars flushed down the gurgler.

Twit Cleaner closes: we lose

TwitcleanerNew Zealand-developed Twit Cleaner has closed its doors. The online service made weeding Twitter contacts simple and quick.

When I reviewed it last year I described Twit Cleaner as seriously useful. That’s because it sorts potentially bad Twitter accounts into categories making decisions easier.

Developer Si Dawson explains why he closed Twit Cleaner in a goodbye blog post. It boils down to running out of the number of API calls his service can make to Twitter at any moment.

Sadly Dawson also blogs about the upgrades he would have made if the project continued. They sound great.

I first learnt about Twit Cleaner’s demise from Making Hay.

The Twit Cleaner – Twitter? It’s Not Fun Anymore.


Chasing Facebook

Craig McGill makes a good case for social media strategists not putting all their digital eggs in the Facebook basket at the Contently Managed website. His In Social Media strategy, should you put all your digital eggs in the Facebook basket? wisely warns that Facebook could go the way of sites like Friends Reunited, MySpace and Bebo,

McGill says old-fashioned websites should stay the mainstay of any strategy – because that’s where people buy things and learn more information.

Integrate and Google+?

Here’s what I’d like to do with Google+.

When I write a post on my site, I’d like to post the entire text to Google+. OK maybe not the entire text of longer posts, but a sizable grab.

Then, I want to integrate the comments that appear on Google+ with the comments on my site – so both sets of comments appear in both places.

Is this possible?

Now Twitter is the newsroom

There’s an interesting story from Sacha Vukic at PostPrint on how Twitter can act as an entire newsroom for reporters on the move: Twitter more than a newswire, it’s a newsroom.

I particularly like the idea of using Twitter as a fact-checking tool. I sometimes do this myself when I stumble over ‘facts’ I’m not certain about.

She asks if social media news desks might appear at newspapers and online news organisations to deal with breaking news reporting.

In some ways this is already happening, journalists everywhere are pulling in leads and sources from social media. I just don’t think anyone has formalised the process yet. If you know otherwise, please get in touch.