Halfdone says New Zealand has about 200 notable blogs. Google's Blogspot accounts for half of the total. WordPress.com is a shade under 20 percent. Typepad has only a four percent share and the rest are not immediately obvious.

Why does Blogspot (also known as Blogger) dominate?

Its technology seems dated and Blogspot sites look inferior to WordPress.com sites.

WordPress is intimidating for beginners, but far more flexible and, once mastered, is easier. It makes better use of graphics and  has many useful built-in features.

Blogspot dominates

At first, I assumed it is because Blogspot, being owned by Google, has a higher profile. It is easier to find and the Blogspot name is more descriptive of what it does. These things matter for raw beginners.

Safety may also be a reason. People know who and what Google is, so they feel comfortable. WordPress is obscure by comparison and something of an unknown.

There could be a mercenary reason. Blogspot allows users to place Google Ads on their blogs, which, theoretically at least, means they earn money. Not much. In fact, I doubt if anyone below the top ten New Zealand blogs has seen as much as a dollar from Google advertising.

WordPress doesn't allow Google ads on its hosted blogs. Occasionally WordPress may put one of its own ads on a WordPress.com blog.

Scrubone, who runs Halfdone, suggested the reason for Blogspot's success is that it's been around a lot longer than WordPress. This is true and it is a likely reason, even though many Blogspot sites on the list are recently created. Being the incumbent in a technology market is often enough for success.

Tim Selwyn at Tumeke! and Scrubone at Halfdone both do a great job of providing useful lists of New Zealand blog stats. So, in a way I'm standing on the shoulders of giants producing a new list focused exclusively on New Zealand-based WordPress.com sites.

My aim is to learn more about the way WordPress.com is used by New Zealanders (and WordPress.org as well but that's another story).

The two general lists use different formulae to rank sites in order of popularity. Tumeke's list shorter, but more comprehensive and is as much as a directory as a popularity list.  Halfdone's list uses traffic rankings.

Both use Alexa data. I'm dubious about Alexa because I understand it measures traffic using a browser add-on toolbar.

Given the number of Alexa toolbar users is only a tiny fraction of internet users, this make for a small sample size. A small sample size isn't an issue for measuring the major web sites — and possibly the top half-dozen or so New Zealand blogs — but it's a crude instrument for measuring sites where the weekly traffic is in the hundreds or low-thousands. I could be wrong about this, let me know in the comments if I've misunderstood how it works.

Here I've taken the Halfdone list and extracted the sites that have recognisable WordPress.com addresses. Halfdone ranks 199 sites. Of these 99 use Blogspot, 38 use WordPress.com, eight use Typepad and 54 either use a different technology or have domain name redirection (see the pie chart). I suspect at least some of these use either WordPress.com or WordPress.org technology.

As you can see, Blogspot dominates the New Zealand scene. I've got some ideas about why this is the case. In my opinion it is inferior to both WordPress.com and Typepad; I've used all three at some time or other. For my money WordPress.com is easier to use and the results always look better than Blogspot. We'll look more at this issue later.

New Zealand's top WordPress.com blogs:

Here's the raw list with rankings taken from Halfdone's list. If you run a New Zealand-based or New Zealand-focused WordPress.com blog, leave a message in the comments and I'll add your site to the list. I'm planning to reorganise the ranking system by the time I publish an updated version of this list.

1 Homepaddock

2 Dim Post

3 Poneke’s Weblog

4 The Inquiring Mind

5 Something should go here, maybe later.

6 The visible hand in economics

7 Hitting Metal With A Hammer

8 G.blog

9 Jafapete’s Weblog

10 Newzblog

11 Samuel Dennis

12 In a strange land

13 Aotearoa: a wider perspective

14 Luddite Journo

15 Kiwi Polemicist

16 Consumist

17 100 Word Blog

18 Ideologically Impure

19 Dear John

20 Object Dart

21 Ethical Martini

22 Contradiction

23 Knowledge Workers

24 Anarchia

25 Renascent Exegete

26 John Ansell

27 Socialist Democracy

28 the gossip

29 The Reluctant Botanist

30 Concerned of Linwood

31 anarchafairy

32 Still Truckin’

33 The sprout and the bean

34 the Nicholas O’Kane blog

35 Si Quando Dubium, Illic Est Scilicet

36 Maidennz