Amazon’s “Ad-supported” approach to the Kindle Paperwhite would quickly wear thin with many of us. Mind you paying US$20 to remove advertising seems reasonable – a 15 percent premium over the free version.

It brings up an interesting point. If the lifetime value of ads on a reading device is worth just US$20 to Amazon, which is in the business of flogging stuff online, it says a lot about the what’s going on in the world of advertising-supported online newspapers and magazines.

One thought on “Kindle Paperwhite pushes ads, still best e-ink Kindle to own

  1. $20 may not be the value Amazon gains through ad revenue per customer but rather the price at which they are prepared to stop showing you ads, given that you are less likely to be influenced by them.

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