Few tech publications are as specialist as Interface; an IT magazine for New Zealand’s school teachers.
Interface is now one-year-old. It is published eight times a year, that seems like a strange schedule until you realise that it means two editions each school term. The glossy A4 magazine typically runs to 40 pages, 36 printed on gloss art paper and the cover on heavier stock.
While the nominal cover price is $8, and you can buy individual copies, Interface doesn’t appear on bookstands. The majority of readers are regular subscribers and there are deals for multiple subscriptions going to a single school. The circulation is not audited at present, but according to the publisher it sits at around 8,000.
About 30 percent of the pages are advertising — there’s solid support from educational specialists as well as top technology brands such as Toshiba and Hewlett-Packard.
Interface is published by G Media, in effect, the editor Greg Adams. Editorially it contains a mixture of news and case studies along with how-to stories. It feels more like a teaching resource than a conventional computer magazine or newspaper, though it typically leads with news stories on the front cover. Most, if not all, content is written locally – in some cases by practicing teacher. The writing style is mainly journalistic, even chatty and and shows Adams’ newspaper pedigree.
Starting in July, Interface will also be published in Malaysia, inserted into Just English, a monthly teacher’s magazine with a circulation of 10,000.