Half of all Aussie newspapers PR-driven

It comes as no surprise to learn half of Australian news is spin. After reading Nick Davies’ Flat Earth News and working for 30 years as a journalist, I’d expect a higher percentage.

Newspapers no longer invest in journalists and news gathering.

I’ve heard publishing executives explain ‘content’ – they rarely think about news – can be picked up for free. They think money is wasted on reporter’s salaries.

One problem with publishers allowing relatively cheap access to online news is that it cheapens the value of advertising. If a $5,000 investment in PR can get editorial on the front page, that lowers the value of newspaper advertising.