Bnet.com discusses businesses dropping websites to concentrate on social media. What about journalists?
It makes sense for some businesses to move: Companies like Starbucks and Coca-Cola get up to 80 times as many Facebook page visits as website visits.
These are mass-market companies running one-size-fits-all campaigns. Although Facebook has begun wooing journalists, it isn’t the best place to be.
This may change.
Publishers won’t move media properties to Facebook in a hurry because it would destroy their advertising-led business model. And those publishers using paywalls will be even less interested in Facebook.
Bnet runs through the pros and cons of businesses switching to social media. Here’s one reason to move:
Easy to acquire. Clicking a “like” button on Facebook or “follow” button on Twitter is a lot easier than filling in the sign up form on a web page. So it is no surprise that many companies find it easier to build a large following on social media platforms.
And here’s a good reason to stick with a website:
Reach all your audience. Unlike Facebook, Twitter, or other services which might reach large segments of your customers, your own website is available to 100% of them. (That is, as long as your website has been optimized to work on a mobile phone.)
I’d like to add another vote in favour of websites. Companies like Facebook are constantly changing their rules of engagement. It is a movable feast. On the other hand websites are as stable and unchanging as you want them to be.