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Bill Bennett


Half of all Aussie newspapers PR-driven

It comes as no surprise to read Crikey’s half of Australian news is spin. After reading Nick Davies’ Flat Earth News and spending the last 30 years of my life as a journalist, I’d expect a higher percentage.

Newspapers no longer invest in journalists and news gathering. It’s that simple.

I’ve heard publishing executives explain ‘content‘ ā€“ they rarely think about news ā€“ can be picked up for free. And some think money spent on reporter’s salaries is going down the drain.

One problem with publishers allowing industry relatively cheap access to the pages of once-proud papers is it cheapens the value of advertising. If a $5,000 investment in PR can get editorial on the front page, that lowers the value of newspaper advertising.



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