Gartner says 2013 will be the year when big data technologies break through. The analyst company surveyed technology leaders, 42% said they have either invested in big data or will do this year.
The releases is candid about why companies are so keen to start big data projects. It points to media hype showing ‘rousing’ case studies. This means business managers now worry they are behind their competitors.
Gartner advises managers not to worry saying there are plenty of opportunities and warns the challenge is to cut through the hype when evaluating options.