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Halfdone says New Zealand has about 200 notable blogs. Google’s Blogspot accounts for half of the total. WordPress.com is a shade under 20 percent. Typepad has only a four percent share and the rest are not immediately obvious.

Why does Blogspot (also known as Blogger) dominate?

Its technology seems dated and Blogspot sites look inferior to WordPress.com sites.

WordPress is intimidating for beginners, but far more flexible and, once mastered, is easier. It makes better use of graphics and  has many useful built-in features.

Blogspot dominates

At first, I assumed it is because Blogspot, being owned by Google, has a higher profile. It is easier to find and the Blogspot name is more descriptive of what it does. These things matter for raw beginners.

Safety may also be a reason. People know who and what Google is, so they feel comfortable. WordPress is obscure by comparison and something of an unknown.

There could be a mercenary reason. Blogspot allows users to place Google Ads on their blogs, which, theoretically at least, means they earn money. Not much.  I doubt if anyone below the top ten New Zealand blogs has seen as much as a dollar from Google advertising.

WordPress doesn’t allow Google ads on its hosted blogs. Occasionally WordPress may put one of its own ads on a WordPress.com blog.

Scrubone, who runs Halfdone, suggested the reason for Blogspot’s success is that it has been around a lot longer than WordPress. This is true and it is a likely reason, even though many Blogspot sites on the list are recently created. Being the incumbent in a technology market is often enough for success.

15 thoughts on “New Zealanders prefer Blogspot over WordPress

  1. Actually, that list is acording to Tumeke!, and it’s political blogs only.

    And trust me, many are not of any note whatsoever 🙂

  2. You’ve already got the reasons I have – linking in with the rest of the google applications is pretty handy, and the name recognition blogger had before google came along was a good pitch as well.

    Having said that, more people I know are canning their blogspots and moving on to wordpress, so it could merely be a matter of time before wordpress overcomes blogger.


  3. I think it’s just a matter of familiarity with blogspot, people knowing other people on it and … possibly the fact that you can customise the CSS on blogspot for free too

  4. Snipergirl

    and … possibly the fact that you can customise the CSS on blogspot for free too

    Hmm, maybe. But hardly any of the New Zealand sites in question appear to have any modified CSS.

  5. […] Why is Blogspot more popular than WordPress in New Zealand? […]

  6. I don’t think it has anything to do with location, but has to do with the ease of signing up for Blogger. If you want to blog, that’s pretty easy to remember and find. Well, that’s my take on it.
    Good Day
    P.S. How about a survey for different countries? Might find some interesting stats…

  7. Update from 2012. Worldwide, WordPress is far and away the leading blog platform. In a snapshot from 2009 (http://royal.pingdom.com/2009/01/15/the-blog-platforms-of-choice-among-the-top-100-blogs/) the self-hosted WordPress software accounted for 27% of the top blogs; their free, hosted WordPress.com platform adds another 5%. They also operate WordPress VIP, an enterprise-grade version which powers sites like CNN.

    It might also be noted that WordPress is widely used as a general-purpose content management system for websites – about 14% of sites worldwide according to a 2011 survey and 22% in the USA.

    Its strength is that it’s open-source, has a huge developer/user community, and is endlessly customizable. The downside is that it can be challenging for people who just want to publish content and not deal with the tech issues of hosting, upgrades, or managing a web server – that’s why they started their own hosted service. Like Blogger, it’s less customizable, but pretty powerful nonetheless.

    Blogger got some stylistic upgrades a couple of years ago, but it is far and away more of a “canned” service. Google seem keen to integrate it more closely into Google+, so we shall see where it goes.

    In regards to platform choices, I’ve noticed that some sub-groups tend to choose the same platforms – for a while it seemed like many US political bloggers circa 2001-2004 used Blogger or TypePad and the 3rd-party Sitemeter hit counter, but since some of those platforms experienced technical stagnation, many have left for alternate platforms like WordPress, SquareSpace or ExpressionEngine and well-known tools like Google Analytics.

  8. Hmmm. The only “notable” thing about this 2009 list is that out of 111 blogs I checked only 66 were updated this year. Foiur were last updated in 2008, 3 updated last time in 2009, another three updated last in 2010, seven had last posted dated back to 2011, 14 had posts in 2012 and then stopped. One of the “notable” blogs was empty, and 13 were gone – disappeared, simply.

    Almost all the “notable” blogs are political, so they’re “notable” only to a section of the society.

    And yes, I put “notable” between quotes in my comment because they aren’t “notable” (except your own, which made the list).

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