What does this mean for the channel?
Australian Reseller News, Computer Reseller News, New Zealand Reseller News and The Channel serve readers at the sharp end of the information technology industry. They write for the people who sell computers and digital services.
While many of the stories they cover are similar to those in other technology publications, their specialist audience means journalists have a channel-oriented filter.
Mostly this means asking “what does this mean for the channel” and sticking the answer at the top of the story.
Stay ahead of market trends
People who sell or distribute technology read these titles, they are ahead of market trends. That’s because companies need to speak to resellers and distributors before speaking to the public.
When channel publications work well, there’s a flinty realism to their approach. They deal with the nuts and bolts of the business and not airy-fairy possibilities.
New Zealand’s The Channel is mainly advertorial – that is companies pay the publisher for stories written about their offerings. And all three other titles run sign-posted advertising supplements – they also pad local coverage with overseas news stories of variable worth.
News you can use
Otherwise the publications are news-oriented. They are about keeping readers up to date with the information they need to stay successful..
You need to show the publishers of these titles you are a bone-fide computer industry person to get a subscription to the print publications, but all four run free access web sites.
Computer Reseller News (Australia)
The Channel (New Zealand)
Disclosure. I was the editor and then later the publisher of New Zealand Reseller News.