Last year a total of 140 million air passengers departed from China. Some 355,000 — about 0.2 per cent — of them flew to Auckland. Auckland Airport chief executive Adrian Littlewood says the numbers show untapped potential for New Zealand’s tourism sector.
“Today, our share is just a small fraction of a big market. It means our opportunity to grow is huge. If we could move the dial from 0.2 per cent to 0.4 per cent of that total, our China numbers would double. At the moment Chinese arrivals make up 10 per cent of the total at Auckland Airport. An increase in that number would make a difference, he says.