China’s Alibaba: Bringing NZ paua to the people

I wrote a story for today’s New Zealand Herald on a deal that puts NZ seafood on Chinese plates within hours of being fished out of the sea.

China Business:Bringing paua to the people – Business – NZ Herald News.

For me the most incredible thing is the size of the China opportunity with Alibaba:

Mike Arand, New Zealand Trade and Enterprise Commissioner in Shanghai, says Alibaba dominates internet retailing in China. If China isn’t already the world’s largest e-commerce market, it soon will be.

Last year the number of Chinese online shoppers passed the 300 million mark. Consequently the online companies servicing Chinese consumers operate on a massive scale. The privately owned but soon to go public online trader is already bigger than Amazon and eBay combined.