Clare Lynch on Ragan’s PR Daily looks at the speech Winston Churchill made after the fall of France during the Second World War.
This was one of the lowest points for Britain during the war and Churchill doesn’t sugar coat the pill.
Lynch wisely uses the speech as a lesson for managers and executives steering them away from the corporate double-speak which inspires no-one and leaves everyone confused.
Churchill was a great communicator. If you need help polishing your writing or speeches, get in touch with me. I can help.