Today Google announced its new Google Wave communications software at the same time as Microsoft rebranded Microsoft Search as Bing.
Judging by the local and international coverage, Microsoft should be worried. The yet to be launched Google Wave software received far more coverage than Microsoft’s carefully choreographed launch. Microsoft is preparing to spend hundreds of millions of dollars promoting its rebranded search and yet the story was lost in the noise.
As far as news media is concerned, Google is now more important than Microsoft.