Today Google announced its new Google Wave communications software at the same time as Microsoft rebranded Microsoft Search as Bing.

Judging by the local and international coverage, Microsoft should be worried. The yet to be launched Google Wave software received far more coverage than Microsoft’s carefully choreographed launch. Microsoft is preparing to spend hundreds of millions of dollars promoting its rebranded search and yet the story was lost in the noise.

As far as news media is concerned, Google is now more important than Microsoft.

4 thoughts on “Google Wave eclipses Microsoft Bing

  1. Ten years ago, when someone in a tech company came up with a new idea the first question asked was “What might Microsoft do about it that would kill us?”

    I have not heard that question asked in several years, let alone answered. They are, simply, irrelevant to what everyone is doing now.

    • Yes, that’s right. I said some time ago that Microsoft’s push into corporate computing areas* would render the company irrelevant. Relevance means staying down and dirty with the plebs — something Google understands, something the Open Source people understand.

      I see Microsoft going the way of IBM. Increasingly irrelevant to the sharp end, but highly profitable with it.

      • I hate terms like “the enterprise space” but that’s what a Microsofty would call it.
      • I am interested to understand what you don’t like by the term “the enterprise space”.
        I would think this is still (albeit decreasing) a very relevant term. My day job is all about fighting to get innovative products into my business to improve communication, efficiency and availability of data. Enterprise security policies, red tape and budgets (especially these days) make this a very hard task. To me I think this is still very relevant (not saying I agree with it).

        I must say though, I am going to be Google Wave’s biggest advocate. I can not begin to explain what this could do for improved efficiency in a very large corporation such as the one I work in.

        • Thanks for asking Lyndon.

          It’s because I try not to use jargon. Richard Feynman could discuss quantum physics in layman’s language. So it should be easy for us to discuss business computing without using jargon.

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