Adam Jones at the Financial Times management blog mentioned three tips for big companies who want to maintain a good reputation while sacking workers during a recession. They come from Leslie Gaines-Ross, chief reputation strategist at PR firm Weber Shandwick:
- Handle job losses fairly and transparently;
- Emphasise how safe your products or services are;
- Engage with bloggers and those who post comments on blogs.
Of course, pretty much the same could be said about announcing any piece of bad news.