web analytics

Adam Jones at the Financial Times management blog mentioned three tips for big companies who want to maintain a good reputation while sacking workers during a recession. They come from Leslie Gaines-Ross, chief reputation strategist at PR firm Weber Shandwick:

  • Handle job losses fairly and transparently;
  • Emphasise how safe your products or services are;
  • Engage with bloggers and those who post comments on blogs.

Of course, pretty much the same could be said about announcing any piece of bad news.


Is Starbucks a model of how to announce redundancies?