HTC pop-up ads

The phone maker says the pop-ups have been seen because of an “error” to the annoyance of users.

Source: Backlash over pop-up ads on keyboard – BBC News

HTC has responded to the fuss over the pop-up ads on its Android keyboard. The company says the move was “an error”.

Yeah right.

From the outside it looks as if some bright spark thought selling pop-up ads could claw back revenue for the phone maker. HTC was already on the ropes. This error could be the last straw that finally kills the brand.

There’s a big picture here too. Many technology consumers have had enough of flaky business models where they are the product. HTC’s keyboard ads is a mere extension of a trend that was already well underway.

 

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