The phone maker says the pop-ups have been seen because of an “error” to the annoyance of users.
HTC has responded to the fuss over the pop-up ads on its Android keyboard. The company says the move was “an error”.
From the outside it looks as if some bright spark thought selling pop-up ads could claw back revenue for the phone maker. HTC was already on the ropes. This error could be the last straw that finally kills the brand.
There’s a big picture here too. Many technology consumers have had enough of flaky business models where they are the product. HTC’s keyboard ads is a mere extension of a trend that was already well underway.