England’s Daily Mirror has given its website a bold new look. Tabloid, bright, icolourful and easy to navigate.  More to the point, the Mirror is totally unlike any other newspaper web site.  There’s a lot of activity and plenty of opportunities to move around the site. The site makes particularly good use of photography and there’s a lot of digital video.

What’s also noticeable (from  imagean antipodean point of view) is the relative lack of advertising, particularly on the front page. It’ll be interesting to know what the company’s business model looks like. There are ads on the story pages, but rarely more than two and they take up considerably less real estate than the ads on New Zealand and Australian newspaper web sites. On the other hand, there are a lot of Daily Mirror promotions.

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