Marketing consultant Johnny Moore writes about “a creeping extension of the need for academic qualifications, the ability to write clever essays” in The Tyranny of the Explicit.

He says:

The intention is good, but the practical effect is to engulf people in explicit, complicated systems and reduce their freedom – based on an unconscious assumption that everyone is not to be trusted. We give ascendancy to people who are really great at theory and effectively degrade practice. I think its rooted in the idea that one person or a group of people can effectively oversee a system and control how it works with written instructions.

One aspect of this is the arse-covering qualifications provide. If, say, a marketing manager hires a copywriter with a degree in copy-writing, they feel they are not to blame if the writer fails to deliver.

There’s an incentive in most organisations to engage the best-qualified person for a task, not the most experienced, best skilled or highest performer.

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