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Zuckerberg Facebook F8 2019

Facebook used its F8 developer conference to tell the world about plans to build a private social media service. Speakers, including chief executive Mark Zuckerberg, hammered home a conference slogan about the future being private.

Zuckerberg did nothing to redeem Facebook’s tarnished reputation.

Instead he undermined the message that he and his company wanted to send.

That joke isn’t funny any more

After promising users a more private feature he went on to joke about it with the audience.

He said:

“Now look, I get that a lot of people aren’t sure that we’re serious about this, I know that we don’t exactly have the strongest reputation on privacy right now, to put it lightly. But I’m committed to doing this well.”

One of the things I often tell people about these speeches is that you have to, metaphorically, listen to the words and the music.

Written down the words look plausible. If you see a video of the speech you’ll see Zuckerberg laughing. At least it made him sound insincere. You might worry that this young billionaire is laughing at his company’s users. He has publicly disrespected them in the past.

Zuckerberg’s jokey delivery certainly fell flat with the audience. That video clip could be set to echo down the years if Facebook’s privacy plan goes sour.

Zuckerberg tone-deaf

It’s another example of a tone-deaf response from the leader of a company that has swung elections and been accused of stirring up hate crimes.

If Zuckerberg didn’t think Facebook had a problem when he made his speech. It has one now. He did nothing to address the biggest question hanging over Facebook: why should anyone trust the company?

There’s another question arising from the F8 conference keynote. Facebook is a huge business. It’s worth about half a trillion US dollars. It doesn’t make things. It’s not really a software company in the traditional sense.

Switching focus from inserting targeted advertising in a user’s social media feed to helping them communicate privately is a huge jump. There is a relation between the two, but it doesn’t map well.

Appy talk

Facebook already has a lot of messaging. There’s the Facebook Messenger. There’s also WhatsApp and the messaging feature in Instagram. Integrating the various messaging tools and building them into a new, useful service isn’t going to happen overnight.

Making messaging private means using encryption. Facebook says it will use this technology. Yet encryption is something governments don’t like. Given that a lot of governments also don’t like or trust Facebook that could see the company tied up in complex regulations.

My other fear about the news from F8 is there is too much focus on cosmetic changes to the business. Take the site makeover that was revealed. This may be intended to send a message that Facebook has changed, but it’s more a case of the leopard changing his spots.

Likewise Facebook’s Secret Crush feature. It could turn out to be creepy if poorly implemented. But you can’t help thinking it’s main purpose is to distract people.

New Zealand and France will work together to make it harder for terrorists to broadcast violence through social media. The move is a response to the March 15 attack in Christchurch which the terrorist streamed live.

Prime Minister Jacinda Ardern and French President Emmanuel Macron will meet in Paris next month to discuss plans. They timed their meeting to coincide with a G7 digital ministers Tech for Humanity event and a separate Tech for Good summit.

A media statement from Jacinda Ardern says:

“We all need to act. That includes social media providers taking more responsibility for the content that is on their platforms and taking action so that violent extremist content cannot be published and shared.

“It’s critical that technology platforms like Facebook are not perverted as a tool for terrorism and instead become part of a global solution to countering extremism. This meeting presents an opportunity for an act of unity between governments and the tech companies.”

Social media terrorist toolkit

This nails the problem. Facebook and other social media outlets have become part of the terrorist’s toolkit. In part they have spent recent years encouraging ever more extreme and violent content on their sites.

Social media companies know that extreme material resonates with audiences. In effect, they have turned people’s anger into rivers of gold. Rather than calm things down, they have learnt that ramping up fear and hate is a lucrative business.

Profit explains their reluctance to act in the past.

Inevitable

Given this, it was inevitable that a terrorist would one day choose to live-stream the murder of dozens of people. It happened in Christchurch, but the live atrocity could have been anywhere.

It’s good to see Jacinda Ardern work with Macron on this. Neither New Zealand nor France are able to fight these battles alone. It’s also good to involve the G7. The more allies the better. It will take co-ordination from many governments to rein-in the social media giants.

Until now the likes of Facebook, Google with YouTube and Twitter have acted amorally.

Above the law?

If they appear to believe they are above the law, that’s because in a sense they are.

The social media giants are all US-based. They can point to that country’s First Amendment guarantee of free speech as a justification for not policing content loaded on to their sites.

What’s more, the US gives them Section 230 protection. In effect, they have legal immunity for what they publish, although there are exceptions. This sets up a climate where the big social media companies act as if they can do whatever they want.

Reputation not considered

In an ideal world, these companies would fear their reputations and long-term business prospects are risk if they don’t take more responsibility. We’re not at that point yet.

Australia has laws which could see them prosecuted for actions like showing the Christchurch terrorist attach video. Incidentally, there’s a report this morning saying these images are still online and easy to find.

Facebook, Google and Twitter can afford to laugh in the face of small governments. To a degree that’s been their strategy until now. Even medium-sized countries like the United Kingdom are openly disrespected by social media executives. Facebook even dismisses ad hoc groups of countries working together.

New Zealand, France and the G7 are a more powerful combination. They can act together. Yet that last sentence has an important word act. The countries must do more than just bat ideas around in a talk fest. They must take collective action if anything is going to change.

I talked to Lynn Freeman on RNZ Nine-to-Noon about the NZ, France effort to tackle violence on social media

My Box screen display

Sky TV is celebrating a court win against My Box, the streaming service that advertises its ability to play Sky’s content for free.

The Auckland High Court ruled that My Box cannot describe its service as legal. It confirms that using its hardware and software to show Sky-owned material is a breach of copyright.

The court will hold a hearing to decide costs early next year.

Sophie Moloney, Sky’s general counsel says: “This decision, along with the recent ruling against Fibre TV boxes in Christchurch, sends a very clear message to New Zealanders that these services are not all they are cracked up to be.”

Sky’s roundabout victory

What’s curious about this case is that Sky didn’t manage to win a straight legal victory over video piracy. It took action against My Box and the company owner Krish Reddy under the Fair Trading Act.

In effect, Sky’s successful legal argument was that My Box was making claims about its service that were misleading.

This echoes the way US authorities finally managed to nail gangster Al Capone because of his tax evasion, not his more serious crimes.

My Box pirate

What’s pleasing about this case is that Reddy is an out-and-out pirate. This isn’t like a bunch of kids being busted for watching a naughty episode of a show that isn’t even available through legitimate entertainment channels. It’s not like someone bittorrenting a missing episode or using a VPN to watch BBC coverage.

Sky has a far better moral argument here.

Reddy may not be a gangster, but his My Box business is copyright piracy on an industrial scale. He claims to have sold 17,000 boxes.

While you can’t argue that every one of those 17,000 customers would have otherwise subscribed to Sky, it’s clear that Reddy sucked a lot of money earmarked for video entertainment out of an industry that struggles to pay its way.

Last year I received one of the My Box spam emails. Heaven knows how the company got hold of my details. It did come via a long defunct but still forwarded email address.

Wake up call

The fact that it was spam is a wake up call in itself. But the email wasted no time telling me that I could get content for free without paying a Sky subscription. It looked crooked.

Piracy is in decline. There’s less need to steal content when it isn’t expensive to buy from the likes of Netflix or Lightbox.

Even sport, which comes with more of a premium price tag, is affordable for most New Zealanders. At least in relative terms. A year-long subscription to Bein Sport NZ or Sky Fanpass is roughly a couple of days pay for someone on a minimum wage.

Sky is My Box’s most obvious victim. In a way so are the people who paid the company money and believed they were getting legitimate access to streaming video services.

In theory, any customer would have a good case to demand their money back. I suspect they, like Sky, will find there are few if any assets left in the business.

Many recent phone launch presentations have been all about the camera. Most of the rest spend more time talking about their phone cameras than anything else. I can’t think of a single phone presentation I’ve seen in the last three years where the camera was relegated to a footnote.

Apple, Samsung and Huawei all want you to know their phone cameras are better than before. It is always true.

They’d also like you to think their cameras are better than their rivals. That’s a losing game. They are all excellent. But each excels in different ways.

You wouldn’t be disappointed with the camera in any premium phone. You might find one phone misses a camera feature you’d like, or is a touch weaker in some department. You might find one suits your style, works the same way you do or has a user interface that’s easier to understand. Either way, they are all good.

Apple iPhone XS camera

Phone cameras good, getting better

Indeed, phone cameras are now exceptionally good. So good that the stand alone camera market looks doomed for everyone except professionals and serious amateurs willing to part with lots of money.

Forget whinging about a NZ$2800 phone, the starting price for a full frame mirrorless camera from Sony, Nikon or Canon is about twice that. And then you buy extra lenses.

The low-end camera market is already dead. The mid-range is struggling. There is almost no casual stand-alone camera market these days.

It’s still worth buying a standalone camera if you want consistent great pictures

There are good reasons to buy a high-quality standalone camera if you want to take great pictures.

The physics of camera optics means that, in general, you get better images with a bigger and better lens along with a big sensor array. You also need some distance between the lens and the focal plane where light hits photosensors.

None of this is possible in a phone which is often less than 10mm thick. Phone cameras have small lenses. There is almost no distance between the lens and the sensor array. Sensor arrays are also small, usually smaller than a fingernail while a more traditional digital camera might have an array the size of a matchbox.

Phones have plastic lenses, which, on the whole, are not as good as the glass lenses in cameras. Plastic can distort images. Phone makers spend millions developing better materials and techniques to reduce this, but glass still beats plastic.

Phone cameras get around physical shortcoming with heavy duty computer processing. Upmarket phones have two or even three lenses. They combine their images to create better pictures. Most of the time this gets around the distortion.

Software does the heavy lifting

They do a hell of a lot of this in software. Which brings up an interesting philosophical point: Are they capturing reality or are they making it up?

You may wonder why phone makers keep putting faster and faster processors in their phones. After all, none of the last three or four generations of flagship phones have been slouches when it comes to handling most computing tasks.

The main reason for the extra grunt is to handle image processing. It’s a data-intensive task and phones have to do it in microseconds.

Phone makers love to tell you their models use artificial intelligence. Most of the time phones use the results of earlier AI work to inform their brute-force image processing. They don’t do on-the-fly artificial intelligence to process your pictures.

The results are impressive. When Apple gave me a demonstration of the iPhone XS Max, I was struck by how much like a digital SLR the results can be, in the right hands.

As much as I try, my iPhone or Huawei shots are never as good. I still get far better results from my ageing but trusty digital SLR. The pictures are often good enough to use in print.

Mirrorless

If I was to buy a new camera, I’d go for a modern mirrorless design. Until recently this would have meant a Sony Alpha, but Nikon and Canon now have tempting alternatives. I can’t put my finger on it, but to my eyes Canon images look better, so the Canon EOS R would be my probable choice.

Mirrorless means the camera doesn’t have a traditional optical viewfinder like an SLR or digital SLR. Instead you see the same image that the sensors see. This makes the cameras simpler, smaller and lighter.

For consumers stand alone cameras are on a path to becoming a retro-tech thing like vinyl records or analogue music synthesisers. Professionals will go on using standalone cameras. But the market is slowing.

I still take a camera along when I travel overseas or cover a conference as a journalist. The more traditional controls easier to use, even if I spend most of the time on automatic setttings. When I need to fiddle, it’s easy to tweak dials and press buttons than hunt for controls on a phone screen.

Having said that, often I find myself on a reporting job where the only camera to hand is my phone. If I take a little time, I can get good pictures with that too. I’ve already noticed I’m less likely to pack the standalone camera when heading out to cover a story. I no longer keep it handy, charged and ready to go. That’s not the case with my phone.

Neilsen says New Zealanders buy almost five million hard copy books a year. Meanwhile the Book Depository says out of the 160 countries it sell to, New Zealand is second only to Australia. We are ahead of the UK and the US.

These numbers come from a media release put out by the Book Depository. This may not seem remarkable, but the Book Depository is owned by Amazon.

The shopping giant may have started out as an online bookshop, but it has poured millions into developing the e-book market. Amazon still sells its own Kindle brand of ebook reader; the most popular standalone reader.

books
Book shelves still growing

In other words, the world’s largest retailer of ebooks is happy to let everyone know that hard copy is still more popular with readers.

Scratch the surface and it seems the e-book market topped out about a decade ago. It hasn’t grown significantly since then. Meanwhile hard copy book sales continue to climb.

As far as it can go

I wouldn’t say this means Amazon has thrown in the towel on e-books, but it seems the market has gone as far as it is going to for now and hard copy sales are rising. Hard copy books have some practical advantages over e-books.

Neilsen’s New Zealand specific market research found 80 percent of people in this country only read hard copy books. A mere five percent only read digital books. The rest read a mix of the two.

Books are still popular online. Almost 600,000 New Zealanders bought a book from a website in the last year.

Book Depository says orders to NZ have climbed 45 percent in the past three years. Although this might be because buyers are switching from other sources both online and offline. Still 45 percent represents significant growth, remember e-book sales are static.

A third of the books sold here by the Book Depository are for children. So the next generation is already invested in print rather than digital.

Part of this could be parents wanting to prise kids away from digital devices for a few moments, but there’s also more pleasure in reading a hard copy book together than sharing a screen.

Books expensive in New Zealand

I suspect one reason New Zealanders are enthusiastic online book buyers is because prices are far higher than elsewhere in the world.

This is particularly true for popular fiction books which are often discounted in large stores overseas. In some cases we pay more than twice the price paid by UK or US readers.

There are a few crumbs of comfort in this for local bookstores. While huge sales are going to offline online booksellers, the fact that readers continue to buy hard copy books in such large numbers means there is still a worthwhile market here. It’s doubtful that books will die in out lifetimes. Whether they can compete on price is another matter.