Reblogged from GigaOM:


The average global mobile user consumed 201 MBs of data a month in 2012, more than doubling the 92 MBs monthly average from 2011, according to Cisco Systems’ new Visual Networking Index (VNI) for mobile traffic.

That may not seem like a huge amount, but it’s spread out over the entire world’s population, including parts of the world where 3G connections are still rare and smartphone uptake is negligible.

Read more… 597 more words

If anything New Zealand’s data appetite grew even faster.
2degrees sent out a press release last week saying data use on its network increased by almost three times in the last year. It didn’t say what the base was, so it’s not clear if that estimate means anything much.
Meanwhile Vodafone New Zealand says its data traffic has quadrupled over two years and climbed by 1300 percent in the last four years.
Either way, it seems the appetite for mobile data is rising faster than the industry anticipated.

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